TVS Launches the Apache RTX 300 in India: TVS’ Big Move into Adventure Touring
Mumbai, October 15, 2025 — TVS Motor Company has officially launched its new adventure-touring motorcycle, the Apache RTX 300, marking its entry into the fast-growing adventure segment in India. With bold styling, modern features, and a newly developed 300cc engine platform, the RTX 300 positions itself as a serious contender against rivals such as KTM, Yezdi, and Royal Enfield.
Background & Strategy
TVS has long been strong in performance street bikes and sport bikes (Apache, RTR, RR). However, until now it had not made a full-fledged foray into the adventure/touring (ADV) segment. The RTX 300 will be its first purpose-built ADV motorcycle, and it is also the debut vehicle for TVS’s RT-XD4 300cc engine platform.
The development, patents, and spy testing over the past months suggest TVS has been planning this move carefully, likely aiming to diversify its portfolio and capture a share of India’s growing touring bike market.
Read more… TVS RTX 300: TVS’s First Adventure Bike — Full Specs, Launch & Comparison
Launch Details & Pricing
- Launch Date & Announcement: The RTX 300 was officially launched in India on 15 October 2025.
- Ex-Showroom Price: It has been launched at ₹1.99 lakh (ex-showroom), according to early reports.
- Expected Price Range versus Earlier Leaks: Before the official pricing, many industry sources and bike portals had estimated a higher price range in the ₹2.50 lakh region (ex-showroom) for the Indian market.
Given the official price, TVS appears to be making a strategic move to undercut or aggressively price the RTX 300 relative to many perceived rivals.
Technical Specifications & Features
Based on patent filings, spy shots, and TVS’s own disclosures, the following are the key specifications and features of the Apache RTX 300:
| Specification | Details / Expected |
|---|---|
| Engine | 299cc single-cylinder, liquid-cooled, RT-XD4 platform |
| Power & Torque | Approx. 35 hp @ 9,000 rpm, 28.5 Nm @ 7,000 rpm |
| Transmission | 6-speed gearbox (likely with slip/assist clutch) |
| Frame & Chassis | Trellis frame with bolt-on rear subframe |
| Suspension | Up front: inverted (USD) fork; rear: monoshock |
| Wheels / Tyres | 19-inch front + 17-inch rear alloy wheels (road-biased setup) |
| Safety & Electronics | Ride-by-wire throttle, multiple riding modes, traction control, dual-channel ABS, LED lighting, TFT display (with connectivity) expected |
Visually, the bike takes cues from contemporary European adventure tourers: a tall windscreen, semi-faired front, protective crash guards, luggage racks, and a purposeful touring silhouette.
While the patent filings and spy variants show rugged elements (beak-style front, optional crash bars), the choice of alloy wheels and road-biased design suggests TVS is targeting touring / road-focused adventure use rather than extreme off-road.
Market Position, Rivals & Strategy
With the RTX 300, TVS aims to position itself between popular ADV and touring bikes in the sub- to mid-350cc class. Some key rivals or benchmarks include:
- KTM 250 Adventure
- Yezdi Adventure
- Royal Enfield Scram / Himalayan
- Suzuki / other mid-cap ADV offerings
By launching at a lower ex-showroom price (₹1.99 lakh) than earlier expectations, TVS is likely trying to carve a value-for-money proposition in this competitive segment.
If the features and performance deliver, the RTX 300 has the potential to disrupt pricing and expectations for entry-level adventure bikes in India. It will be interesting to see how TVS handles distribution, after-sales support, accessories, and optional variants (e.g. more off-road spec) to maintain competitiveness.
Challenges & What to Watch
- Performance vs. expectations: Riders will closely examine how the claimed power, torque, and real-world behavior stack up, especially under load and long-distance touring.
- Feature delivery: Whether advanced features like traction control, multiple riding modes, or quickshifter are delivered in base or premium trim will influence perception.
- After-sales & servicing: In the ADV segment, durability, spares availability, and service network are critical. TVS must ensure strong support.
- Variant expansion: To appeal to more enthusiasts, off-road variants (with spoke wheels, higher ground clearance, etc.) may be required.
- Competition response: Rivals like KTM, Yezdi, and Royal Enfield may adjust pricing or launch counter models.
Conclusion
The launch of TVS Apache RTX 300 marks an important milestone for TVS Motor Company — its entry into the adventure touring space, backed by a dedicated 300cc engine platform and a competitive launch price. If TVS can deliver on performance, features, reliability, and support, the RTX 300 could become a formidable contender in the Indian ADV market. Enthusiasts and buyers alike will now await first rides, reviews, and real-world testing to see whether it delivers on its promise.
